Answered By: Danielle Apfelbaum
Last Updated: Jun 30, 2014     Views: 43

The following URL will take you to an alphabetized list of the Library's advertising periodicals: http://ns2fr9hr7j.search.serialssolutions.com/?V=1.0&L=NS2FR9HR7J&N=100&SS_searchTypeJournal=yes&S=SC&C=BU0191. To confirm whether or not a journal from this list is scholarly, you can check the publication information once you access the journal from within the database. (You can also find out if a periodical is scholarly/academic by searching Ulrichsweb Global Serials Directory.) To find a specific journal, you can use the search box at the top of the page. For example, if we search for Journal of Advertising, our records indicate that the journal is available online and in print: http://ns2fr9hr7j.search.serialssolutions.com/?V=1.0&N=100&L=NS2FR9HR7J&S=AC_T_B&C=Journal+of+Advertising.

When I conducted a search for Advertising Quarterly in our Journal Locator, no results appeared. However, when I searched Ulrich's for the publication Advertising Quarterly, I discovered that the publication title had since changed and is now refered to as the International Journal of Advertising. A record of the Library's holdings for this title are available here: http://ns2fr9hr7j.search.serialssolutions.com/?V=1.0&N=100&L=NS2FR9HR7J&S=T_W_A&C=International+Journal+of+Advertising

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